Naomi Haag

How Minor League Baseball Stadiums Boost Local Economies With 14 different leagues and 206 teams nationwide, minor league baseball continues to make its mark on local communities across the country. There’s both incentive and opportunity behind those impressive numbers. Local minor league baseball games provide more than just a fun, family-friendly outing. When intentionally planned, […]

The Role AI Plays in the Sports Industry As AI dramatically transforms the way organizations across finance, insurance, healthcare, and education operate and do business, the sports world takes no exception. The sports industry encompasses so much more than the activity on the field or court. Behind the scenes, there’s: Training & injury prevention Data

— NASCAR’S Impact on Tourism: Powered by Technology There’s a reason cities and countries bid to host the Olympics, World Cup, and other major sporting events:  Tourism. And Tourism = Revenue. Tourism provides a tremendous economic opportunity for cities and countries of all shapes and sizes. When a city that’s not normally a popular tourist

NASCAR Hospitality Tickets & Packages: Selling the Ultimate Fan Experience NASCAR viewership peaked in 2005, and, like all other live sporting events, attendance dropped after the 2008 recession. Since then, NASCAR has been in pursuit of reinvigorating race day attendance and broadcast viewership. In order to reach the younger generation and sell more tickets? Racing events

Securing Sponsorship in NASCAR: 4 Top Strategies With an average of 2.86 million viewers per race and 8.9 million viewers for the Daytona 500, sponsorships in NASCAR are a big ticket item. Are you still trying to secure a six or seven figure NASCAR sponsorship with a PowerPoint or PDF?  Modern times call for modern

Auto-Renewal Strategy for Ticketing + Memberships: Track, Save Time & Automate 7 Minute Read Manual processes are so 2000-and-late. ✌️ The highest performing ticketing leaders around the globe are finding a successful way to ditch the time-consuming, frustrating process of manual renewals by streamlining their season ticket & membership renewals with automated programs that “renew”