CASE STUDY
Spokane Indians Use Professionalism Of DIGIDECK To Impress Sponsors & Save Time
The Challenge
Dating back to its origins in 1892, the Spokane Indians’ franchise is rooted in deep history with a high regard for top-level performance as a ballclub both on and off the field. In 2016, knowing that performance was of paramount importance, the Indians organization began searching for a better way to bring their sponsorship stories and offerings to life. Having previously used Microsoft Word, Excel, and PowerPoint, files were unorganized and it was taking hours to create proposals each time a new sponsor was meeting with the club.
“Creating over 100 proposals a year as an organization, our time was taken up reinventing the wheel with each new pitch. Our server was even close to reaching capacity at one point due to hundreds of versions of proposals floating around and we knew there had to be a better way.” -Otto Klein Senior Vice President, Spokane Indians
After doing research online, the Indians team quickly saw DIGIDECK by Sportsdigita as a frontrunner for the technology they desired. Furthermore, the ability to integrate with Salesforce was a key decision maker for the team. Being one of the very-first MiLB teams to use a CRM, the Indians’ forward-thinking mindset made them a wonderful candidate for DIGIDECK with the added perk of full Salesforce integration.
“The level of professionalism DIGIDECK provides raises the bar big time. The fact that we have several national-level clients coupled with our legacy of being a top performing minor league team year-over-year, gives us the desire to prove we can be as professional as the pros and bring our partners value."
—Otto Klein Senior Vice President, Spokane Indians
The Solution
After vetting several technologies to elevate their Sponsorship proposal activities, the Indians chose the integration abilities of DIGIDECK to unlock their full potential. In partnership with Sportsdigita’s Onboarding and Customer Success teams, the Indians were able to get up and running with DIGIDECK in an effective, streamlined manner.
Initial feedback was overwhelmingly positive for the ballclub when having conversations with key stakeholders during critical times in the sales cycle:
“The level of professionalism DIGIDECK provides raises the bar big time. The fact that we have several national-level clients coupled with our legacy of being a top performing minor league team year-over-year, gives us the desire to prove we can be as professional as the pros and bring our partners value.” -Otto Klein Senior Vice President, Spokane Indians
Because DIGIDECK is entirely in the cloud, the Indians no longer have to worry about file size restrictions, servers reaching capacity, or hours of upload time when creating important proposals. The switch to the cloud provided tremendous opportunities to have more Sponsorship conversations in less time, all tracked within Salesforce – a true game changer for this organization’s productivity.
DIGIDECK’s analytics also provide a new level of insight into the buyer’s journey never-before-seen in the long history of the Indians organization.
“DIGIDECK’s analytics help us understand the full story. From the time we get the alert to our email saying our presentation has been opened, to the time we spend looking into which slides the viewer is most interested in, we have peace of mind knowing we can follow up in a highly actionable, personalized way to show that we have listened.” -Otto Klein Senior Vice President, Spokane Indians
The Results
Since turning to DIGIDECK over 4 years ago, the Spokane Indians have seen prodigious results in regard to the Sponsorship team’s success. Additionally, the Indians have begun exploring opportunities to use DIGIDECK across their organization for Ticketing and Recap conversations as well. Ticketing proposals can now follow suit with the professionalism and advanced approach DIGIDECK offers the Sponsorship team – all while leveraging an integration that has already been set up with their CRM.
“We have recommended DIGIDECK to several other teams because of our belief in the product. From minor league hockey teams, to fellow MiLB organizations, we have encouraged our peers to leverage the power of DIGIDECK.” -Otto Klein
Having been longtime partners with Sportsdigita, the Indians have been pleased with the Customer Success team’s ability to answer questions quickly and efficiently when the team needs help modifying or editing their DIGIDECK.
“Working with the Sportsdigita team has been great. Whenever we have questions, we know they will be answered in a timely manner. That means a lot to us.” -Otto Klein
From professional pitches to back-end analytics and media-rich storytelling, the Spokane Indians look forward to leveraging DIGIDECK for years to come as their legacy continues as a top-performing team in MiLB and beyond.
Get Started
You’re ready to get in touch. Let’s see what we can build together.
