Branding

5-Minute Read Building relationships and increasing sales through account-level personalization is not only a best-practice  your prospects expect it. But while the transition to account based marketing (ABM) may seem daunting: “how can my B2B marketing team personalize every piece of collateral without maxing out our capacity?”, or “how can I ensure brand governance?” – there […]

4-Minute Read When it comes to your brand standards, high expectations are a given, but not always followed. There is nothing worse than seeing your company logo stretched, squished, pixelated, or missing, when you have worked so hard to ensure your brand is presented consistently.  Brand Governance vs. the Sales Department  Unfortunately, challenges with brand

3-Minute Read When it comes to your brand standards, high expectations are a given, but not always followed. There is nothing worse than seeing your company logo stretched, squished, pixelated, or missing, when you have worked so hard to ensure your brand is presented consistently.  In their 4th Annual Sales Enablement Report, CSO Insights identified

2-Minute Read Few brand challenges are more complex than managing the content used by sales teams—especially if you have a distributed sales force. It can be difficult enough to develop an effective sales message in the first place. Trying to maintain quality and consistency after it’s been distributed—much less continue to improve it? Forget about

2-Minute Read Ever tried putting together a piece of furniture without the directions? That’s what it’s like to approach sales enablement without content strategy. Success is possible, but it can take twice as long. If you’re lucky. Every sales team wants to work smarter and faster, moving prospects to customers in less time, with less