5 Ways To Tell Better Stories By: Angelina Lawton Your prospects have heard and seen it all – they do not want the same old presentation or pitch. If you don’t put something different and memorable in front of them you will likely lose the opportunity to set yourself apart from the competition. Further, the […]
Has Your Team Mastered The Art of Storytelling? Read More »
In May 2018, Bill Sutton – founding Director of the Sport and Entertainment Business Management MBA at University Central Florida – published an article for Sports Business Journal on full menu selling. In this article, Sutton argues that full menu season ticket selling is not only the future of ticketing, but the new best practice.
The Full Menu Approach To Ticketing Read More »
While the landscape of ticketing is changing, season tickets remain the backbone of professional sports attendance. Premium and group sales also continue to be important sources of ticket revenue for teams. Whether it is premium, group, or season tickets, the purchase decision is a significant one and takes a lot of effort from your sales
Immersive Proposals for Ticket Buyers Read More »
The ticketing landscape is changing and teams are developing new strategies to inspire their season ticket holders to renew their packages. Many teams have begun to leverage data in order to provide a more personalized fan experience by tapping into their behaviors, interests, and other available information. Regardless of the approach, teams consistently agree that
Renewing Tickets On An Emotional Level Read More »
“If companies would have as little respect for business as they do for presentations the majority would go bankrupt.” – Dr. John Medina Search the term, “Death by PowerPoint,” and you will get a vast number of results including articles, blogs, and videos (our personal favorite is Don McMillan’s Life After Death By PowerPoint
Death by PowerPoint? Life by Digideck! Read More »
In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by scholars and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy over others is the effect
Create An Experience, Not A Presentation Read More »
Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they
Why Recap When You Can Re-Captivate? Read More »
Why Video? The power of video marketing has been well researched and documented for years. Since the explosion of YouTube, Vimeo, and other online video platforms, companies have been leveraging video in their marketing efforts for one major reason: it works. According to Inc., A third of all the time people spend online is dedicated
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