4-Minute Read An Experience Economy In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by economists and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy […]
Create An Experience, Not A Presentation Read More »
5-Minute Read Building relationships and increasing sales through account-level personalization is not only a best-practice your prospects expect it. But while the transition to account based marketing (ABM) may seem daunting: “how can my B2B marketing team personalize every piece of collateral without maxing out our capacity?”, or “how can I ensure brand governance?” – there
Smooth Scaling: Utilizing Technology to Scale Account Based Marketing Read More »
4-Minute Read When it comes to your brand standards, high expectations are a given, but not always followed. There is nothing worse than seeing your company logo stretched, squished, pixelated, or missing, when you have worked so hard to ensure your brand is presented consistently. Brand Governance vs. the Sales Department Unfortunately, challenges with brand
Brand Governance: Taking Control of What Your Sales Team Shares with Prospects Read More »
3-Minute Read When it comes to your brand standards, high expectations are a given, but not always followed. There is nothing worse than seeing your company logo stretched, squished, pixelated, or missing, when you have worked so hard to ensure your brand is presented consistently. In their 4th Annual Sales Enablement Report, CSO Insights identified
Align your Sales Decks to your Sales Methodology Read More »
2-Minute Read Few brand challenges are more complex than managing the content used by sales teams—especially if you have a distributed sales force. It can be difficult enough to develop an effective sales message in the first place. Trying to maintain quality and consistency after it’s been distributed—much less continue to improve it? Forget about
Global Updates: Managing Your Messaging With DIGIDECK Read More »
2-Minute Read Your sales reps act as your front line, representing your company to clients and prospects. Have you equipped your team with the right tools to engage with clients? Are your reps representing your organization consistently and effectively? Sales Enablement empowers your reps to present your organization in the best possible way, through a combination
Why Your Business Needs A Sales Enablement Strategy Read More »
2-Minute Read Ever tried putting together a piece of furniture without the directions? That’s what it’s like to approach sales enablement without content strategy. Success is possible, but it can take twice as long. If you’re lucky. Every sales team wants to work smarter and faster, moving prospects to customers in less time, with less
Effective Sales Enablement Needs Defined Content Strategy Read More »
3-Minute Read Account Based Marketing (ABM) is what sales used to be, back in the good ol’ days, before we all embraced the efficiency and scalability that came with a one-size-fits-all approach. ABM basically means taking the time to develop content that’s relevant for each account. Not for a segment, or a lead stage, or
Leverage Personalized Sales Presentations For Account Based Marketing Read More »
