Streamlining your venue’s technology is more important than ever. Even in a post-pandemic world, digitally-enabled sales interactions are twice (66%) as important than traditional sales interactions (34%), according to McKinsey’s B2B Decision Maker Pulse Survey done in April, 2020. While venues across the globe have begun to welcome fans and visitors back into their facilities, […]
Powering Your Venue: A Streamlined Approach Read More »
On Monday, Sportsdigita CEO & Founder Angelina Lawton sat down with teams across Major League Baseball for their weekly Speaker Series – aimed to discuss important and relevant topics for teams during this new Covid-19 era of baseball. As the first female to headline this speaker series, Angelina provided a number of key insights and
CEO Angelina Lawton First Woman To Headline MLB Speaker Series Read More »
An entire industry is currently on hold. But while athletes train at home and fans long to fill stadiums again, we know this: Live sports will return. This industry will soon bring people back together and unite communities as it always has. When it does, ticket buyers will need to understand their options for attending
Creating Immersive Proposals for Ticket Buyers With Digideck Read More »
5 Ways To Tell Better Stories By: Angelina Lawton Your prospects have heard and seen it all – they do not want the same old presentation or pitch. If you don’t put something different and memorable in front of them you will likely lose the opportunity to set yourself apart from the competition. Further, the
Has Your Team Mastered The Art of Storytelling? Read More »
In May 2018, Bill Sutton – founding Director of the Sport and Entertainment Business Management MBA at University Central Florida – published an article for Sports Business Journal on full menu selling. In this article, Sutton argues that full menu season ticket selling is not only the future of ticketing, but the new best practice.
The Full Menu Approach To Ticketing Read More »
While the landscape of ticketing is changing, season tickets remain the backbone of professional sports attendance. Premium and group sales also continue to be important sources of ticket revenue for teams. Whether it is premium, group, or season tickets, the purchase decision is a significant one and takes a lot of effort from your sales
Immersive Proposals for Ticket Buyers Read More »
The ticketing landscape is changing and teams are developing new strategies to inspire their season ticket holders to renew their packages. Many teams have begun to leverage data in order to provide a more personalized fan experience by tapping into their behaviors, interests, and other available information. Regardless of the approach, teams consistently agree that
Renewing Tickets On An Emotional Level Read More »
“If companies would have as little respect for business as they do for presentations the majority would go bankrupt.” – Dr. John Medina Search the term, “Death by PowerPoint,” and you will get a vast number of results including articles, blogs, and videos (our personal favorite is Don McMillan’s Life After Death By PowerPoint
Death by PowerPoint? Life by Digideck! Read More »
In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by scholars and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy over others is the effect
Create An Experience, Not A Presentation Read More »
Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they
Why Recap When You Can Re-Captivate? Read More »
