Sports

8 Out-of-the-Box Sports Sponsorship Activations Sponsorship activations and experiential marketing are similar terms that involve thinking outside of the box to promote a partnership and engage consumers through interactive experiences.  In the sports industry especially, sponsorships play a huge role in moving teams, players, sports, and leagues forward. In an industry built on entertainment, sponsorship

Sponsorship in Tennis: 4 Methods for Securing Top Partnerships Did you know? Most successful professional athletes primarily make their living from sponsorship deals, rather than through championship wins. One sport where sponsorship plays a particularly large role is tennis. For example, tennis star Roger Federer has a ten-year, $300 million sponsorship deal with Japanese apparel

14 Esports Teams to Watch With 73% of fans under the age of 35 and the combined value of the top 10 teams exceeding $3 billion, there’s no question that esports is a rising industry. Esports is a unique player in the sports industry, with some tournaments hosted by top game developers like Fortnite and

7 Best Sales Automation Tools for Sports Ticketing Manual processes no longer have a place in modern sales practices— especially in the fast-paced world of sports ticketing. In ticketing, it’s all about streamlining processes and automating results while providing an exceptional, personalized customer experience. With so much advancement in technology, there are more sales automation