Sportsdigita

In May 2018, Bill Sutton – founding Director of the Sport and Entertainment Business Management MBA at University Central Florida – published an article for Sports Business Journal on full menu selling. In this article, Sutton argues that full menu season ticket selling is not only the future of ticketing, but the new best practice.

While the landscape of ticketing is changing, season tickets remain the backbone of professional sports attendance. Premium and group sales also continue to be important sources of ticket revenue for teams. Whether it is premium, group, or season tickets, the purchase decision is a significant one and takes a lot of effort from your sales

The ticketing landscape is changing and teams are developing new strategies to inspire their season ticket holders to renew their packages. Many teams have begun to leverage data in order to provide a more personalized fan experience by tapping into their behaviors, interests, and other available information. Regardless of the approach, teams consistently agree that

“If companies would have as little respect for business as they do for presentations the majority would go bankrupt.”  – Dr. John Medina   Search the term, “Death by PowerPoint,” and you will get a vast number of results including articles, blogs, and videos (our personal favorite is Don McMillan’s Life After Death By PowerPoint

In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by scholars and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy over others is the effect