In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by scholars and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy over others is the effect […]
Create An Experience, Not A Presentation Read More »
Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they
Why Recap When You Can Re-Captivate? Read More »
Why Video? The power of video marketing has been well researched and documented for years. Since the explosion of YouTube, Vimeo, and other online video platforms, companies have been leveraging video in their marketing efforts for one major reason: it works. According to Inc., A third of all the time people spend online is dedicated
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Q & A with Angelina Lawton ASU Alumna and Founder of Sportsdigita Angelina Lawton, a graduate of ASU, combined her passion for marketing, branding and technology to become Founder + CEO of Sportsdigita. The company has disrupted the sports industry by partnering with more than 300 clients across professional sports and collegiate athletics with its groundbreaking
ASU Global Sport Institute Interview Read More »
Sportsdigita, the leader in sales enablement software for the sports industry, has announced a new partnership with Ticketmaster that will see its cloud-based presentation platform, the Digideck, utilized by Ticketmaster’s client and sales teams. By utilizing the Digideck, Ticketmaster will leverage business intelligence features from both an aggregate and individual presentation point of view to
Sportsdigita & Ticketmaster Announce New Partnership Read More »
Minneapolis – March 29, 2018 – Sportsdigita, the leader in sales enablement software for the sports industry, announced today that company founder and CEO Angelina Lawton was named to Forbes’ list of the Top 30 Most Powerful Women in U.S. Sports. Sportsdigita counts more than 300 professional and collegiate teams as clients, including iconic franchises
Sportsdigita and the PGA Tour have joined forces to create a powerful Digideck in anticipation of the 2021 Presidents Cup hosted at Quail Hollow Club. With a rich history, worldwide popularity and growing support, the Digideck is the perfect way to capture this event’s magnitude and opportunity for sponsors. The venue, Quail Hollow Club located in Charlotte,
PGA Tour Teams Up with Sportsdigita Read More »
The mediums that big brands depend on continue to change, but storytelling remains the straw that stirs the drink. In today’s ultra-competitive, lightning fast digital world, your story (or brand message) must be entertaining, digestible, and quick … concurrently and without compromise.
3 Strategies for a Stronger Sports Brand Read More »
The world of college recruitment looks different. While the pandemic forced many colleges and universities to rely on new technologies to power their virtual tours, the lifting of restrictions as now led to a pinnacle moment in the collegiate admissions space. While in-person visits are slowly picking back up in popularity, virtual college tours are
3 Benefits of Virtual College Tours Post Pandemic Read More »
Minneapolis and Chicago – January 18, 2018 – Sportsdigita, a pioneer in sales enablement software for the sports industry, announced today the completion of an investment round from Chicago-based PEAK6 Sports. The transaction enables the firm to more quickly grow its technical, sales, and support teams as it begins to target businesses outside of sports.
Sportsdigita Teams with PEAK6 Sports to Fuel Business Expansion Read More »
