Destination Marketing Reaches New Heights With DIGIDECK
5-Minute Read
With countless destinations to choose from, capturing the essence of an area and presenting it effectively is crucial. To break through the noise, DMOs (Destination Marketing Organizations) need innovative solutions that not only tell a compelling story but also engage and attract visitors, event planners and conference organizers, or even businesses looking to expand into new territories.
Technology offers DMOs a way to take the lift off of their team. With many solutions available, navigating to the one(s) that’ll maximize your organization’s value is important.
The Challenges in Destination Marketing
In this digital age, potential visitors don’t turn to traditional marketing materials such as brochures or pamphlets to understand destinations better. They’re doing their research online, consuming digital bid books and visiting travel sites and blogs for the “Top 10 Best Couples Destinations”, “Hot New Restaurants to Try” or “Sustainable Travel Options”, etc. They want as much information as they can get at a time most convenient to them.
With hotels and restaurants constantly evolving, printed materials simply cannot keep up. They also tend to lack the allure and trackability needed to make an impact among competitors.
Similarly, static presentations or bid books don’t do destinations justice. These formats limit interactivity and give zero insight into what prospects care most about after initial conversations. Traditional mediums cannot effectively capture the dynamic and immersive experience that modern travelers seek the way platforms like DIGIDECK can. In an era where visual storytelling and digital engagement are paramount, destination marketing requires a fresh approach.
DIGIDECK’s presentation platform is a proven solution for leading destination marketing professionals. Its cloud-based solution allows organizations to create visually stunning, interactive bid books that bring destinations to life.
Here are six ways DIGIDECK addresses key challenges faced by destination marketing teams adding value beyond what you’d expect.
1. Immersive Visual Storytelling
DIGIDECK enables DMOs to tell a more captivating tale with high-res images, videos, and dynamic maps without file size limitations. Allowing audiences to virtually preview a destination’s unique offerings can quickly build excitement and anticipation.
Any destination can use text and imagery to tell their story. However, solutions like DIGIDECK truly immerse audiences by leveraging interactive slides that keep viewers engaged while telling the story in a more memorable way.
Because DIGIDECK is cloud-based, DMOs can use unlimited multimedia to tell any story including rich video and dynamic audio files on any slide to take it a level deeper.
2. Personalized Experiences
One of DIGIDECK’s biggest selling points in the DMO space is its ability to tailor presentations or bid books to different audience segments.
Whether marketing to potential tourists, event organizers, or business partners, the DIGIDECK platform allows for the perfect level of customization. This ensures each presentation will resonate with the specific interests and needs of that target audience.
Tailoring experiences to specific audiences is not only an effective way to draw in audiences, it also pays dividends. According to McKinsey, companies can see an increase in marketing ROI by 10-30% when effective customizing conversations.
3. Real-time Updates
Updating your potential visitors with new restaurants, things to do, or accommodations is key to getting the right message across.
DIGIDECK recognizes the need for up-to-date information which is why the platform facilitates real-time global updates. This functionality ensures all past, present and future presentations always reflect the latest attractions, events, and developments.
Has your pricing changed? Is there a new celebrity performing you need to promote in coming weeks? Easily modify your bid book to include these changes and rest assured knowing your new information will be reflected across the board (including in historical bid books)/
4. Data Analytics for Informed Decisions
Having the ability to track presentation and bid book opens is one of the ways DIGIDECK provides valuable insights into what your audience is looking for.
By tracking viewer engagement, your sellers can see what each audience is most engaged with, which sections of their bid book were consumed the longest, and are able to then follow up with relevant information to shorten the sales cycle effectively.
Additionally, real-time open alerts provide the opportunity to jump directly into a presentation with a prospect the moment they engage. This unique feature gives your team the ability to answer any questions or concerns that may be holding them back from confirming their visit. Having the ability to dominate in the “speed-to-lead” category will drive revenue for your DMO simultaneously. Responding within five minutes to a lead or inquiry is 21x more effective than responding after even just 30 minutes.
5. Promoting Events of All Shapes and Sizes
Many DIGIDECK partners use the platform for a variety of reasons when it comes to driving events:
Event Bids
Invitations
Know-Before-You-Go Guides
Premium Packages
Event Recaps
6. Revenue Generation
Engaging with DIGIDECK bid books, presentations, and proposals will attract more visitors as well as open avenues for revenue generation.
Whether driving tourism, securing partnerships, promoting event sponsorships, or training your team on internal policies, the platform contributes to the overall economic growth of the destination.
Elevate Your Destination to New Heights
DIGIDECK’s presentation platform is the key to unlocking the full potential of destination marketing. By combining cutting-edge technology with the art of storytelling, DIGIDECK empowers tourism organizations to showcase their destinations in a way that resonates with modern travelers.
As destinations leverage DIGIDECK to tell their story, draw in more visitors, boost their events, and ultimately, increase revenue, they’re not just marketing places—they are creating experiences that leave a lasting impact on all who choose to explore what they have to offer.
Want to take your digital approach a step further? Discover 3 Steps to DMO Success in 2024 by unlocking advanced tactics that will set your destination apart from the rest! Or, meet with a DIGIDECK DMO Expert.
