Enhancing Your Venue’s Experience

5-Minute Read

In the competitive world of venues, leading stadiums and arenas understand the need to adapt to evolving trends, technology, and cultural expectations. To captivate audiences and maximize revenue, commitment to change is crucial.

Define what makes your venue unique and the essence of the game day experience. Can you accurately depict this with your current content? Identify key concerts and tours to command the proper attention of the crowd. Have you rolled out the red carpet for these attendees? Evaluating your approach to conversations, partnerships, and campaigns for strategic refinement is key to a successful 2024.

While navigating these trends and standing out from your venue peers may seem daunting, following these 5 steps will give you the upper hand this coming year:

1.) Demonstrate Game Day Magic on ANY Device

Your audience is most likely to consume messaging and make decisions about your venue before they ever engage with one of your team members.

A recent report by Gartner shows up to 75% of buyers prefer a totally “repless” experience.

Research shows brands with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, in comparison to 33% of companies with weak strategies… In addition to that, over 65% of customers say their website and/or app experience is at least a very important factor in their willingness to recommend a brand. Your mobile app, your website, and your social media channels are all fair game for this approach – examine them to see what improvements you can make to enhance the experience.

2.) Embrace a “Speed to Lead” Mentality

Not only is your audience exploring information about your venue on their own devices, they’re also most likely to engage with the first person to reach them – the early bird gets the worm in this scenario.

According to Chili Piper, “you’re 21 times more likely to qualify your lead with a fast response time than waiting 30+ minutes.

You have a short window, and if you wait too long, you could miss out on once-eager prospects forever.”

Do you have the proper technology in place to follow up with instant, relevant information? Cloud-based venue presentation platforms like DIGIDECK empower venues to effortlessly send personalized presentations derived from their web forms, eliminating the need for any team member to be present. Attendees respond to a set of inquiries pertaining to their preferences, whether related to events, games, business meetings, or other topics. In return, they receive a bespoke presentation directly to their inbox in real-time, not only reducing the “Speed To Lead” time but also ensuring a uniquely tailored experience.

3.) Leverage AI To Save Time + Energy

Artificial Intelligence (AI) has become a daily buzzword in today’s technology-driven culture. Essentially, AI harnesses the vast wealth of information on the World Wide Web, swiftly navigating through copious data to derive conclusions, generate summaries, highlight trends, and achieve virtually limitless possibilities.

From AI-driven energy efficiency systems to cutting-edge player safety devices rooted in artificial intelligence, the applications are boundless, mirroring the vast data resources accessible to venues in the realm of artificial intelligence.

DIGIDECK’s AI Assist Tool, enables presentation creators to use the technology behind ChatGPT to craft messaging, summarize large data sets, refine existing language, and tell an overall better story when reaching key audiences.

4.) Deliver a Red Carpet Experience

Ensure your event attendees, business partners, brand affiliates, and fans receive the “royal treatment” to cultivate loyalty consistently from Day 1. Stand out from other venues by customizing messages to each audience, showing you’ve listened + care about specific needs.

McKinsey reports, “Companies that grow faster drive 40 percent more of their revenue from personalization than their slower-growing counterparts.” – customizing your messaging directly affects your bottom-line and ability to beat competitors. Lean on technology to tailor the experience letting automation do the heavy lifting while delivering an experience that still feels both authentic and memorable.

5.) The Customer Journey Never Ends

When a fan comes to see John Legend perform in concert or feel the excitement of their hometown pro sports team in action, their customer journey with you has only just begun. View every critical audience as a lifetime customer – delivering relevant messaging to them throughout the calendar year, serving up offers that make sense to them, and inviting them back for more fun.

The same can be said for your corporate partners – activations with partners are only an entry point to imagining the full potential of your relationship. Treat the “recap” with the same significance as the initial “pitch” to foster lasting partnerships and sustained revenue growth.

Build strong connections with your audience by seeing your customer journey as a continuous cycle, guaranteeing a lifelong bond with your venue.

Maximizing Your Venue’s Experience

By implementing these five strategic steps, your venue can not only keep pace with the evolving landscape but also emerge as a trailblazer in 2024, fostering lasting connections and driving revenue growth.

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