7 Best Sales Enablement Tools for Sports
Whether it’s selling tickets, sponsorships, or apparel, sports sales require an amplified focus on customization. Manually customizing every sales conversation would be detrimental to productivity and pipeline growth, which is why so many modern sellers rely on sales enablement strategies to optimize performance.
You can’t get far in the sales world without hearing about sales enablement, and for good reason. Allowing sellers to focus their time and energy on building relationships and getting deals across the finish line thanks to coaching, analytics, and effective content, sales enablement strategies have completely changed the modern sales landscape.
These seven sales enablement tools are gaining momentum because of how they’re changing the sports sales landscape. Do any below fill a gap in your tech stack?
1. DIGIDECK by Sportsdigita
Presentations, proposals, and pitch decks are a vital part of the sales process. Is your sales team still using PowerPoint, Google Slides, or PDFs when pitching to prospects? While these traditional tools are familiar, they fall short from a sales enablement perspective.
When you send a PowerPoint, you’re confined to dull, boring designs and have no insights as to what happens after hitting send. That’s why so many sports organizations rely on DIGIDECK for their sales presentations.
More than just a design tool, DIGIDECK offers a suite of sales enablement features that accelerate the sales cycle, such as viewership analytics, live in-app chat and video conferencing, a centralized asset library, and robust CRM integrations & automations.
Popular for both ticketing and sponsorship sales, DIGIDECK is leveraged by over 50% of all teams in the NFL, NHL, MLB, MLS, and NBA.
2. Chorus by ZoomInfo
Imagine not only having access to every sales call recording in one place, but also gaining valuable coaching moments, data, and predictions in the same centralized location. That’s exactly what Chorus by ZoomInfo does.
Chorus is a sales enablement tool that consistently targets what each team member has the most opportunity to improve upon. Using advanced proprietary machine learning intelligence, Chorus provides specific action items, insights, and coaching materials based on different parts of sales calls for intentional coaching and improvement.
3. Gong
With a focus on revenue growth, Gong is a sales enablement tool that prioritizes three key players in the sports sales landscape:
- Team productivity
- Revenue predictability
- Pipeline growth
The size of the partnerships or ticketing teams at a local minor league organization won’t have the same resources as an NFL team. Depending on the size of your team, you may rely heavily on your tech stack to boost productivity and do more with less people.
That’s exactly what Gong helps with. Gong provides call recordings and transcripts and then provides personalized coaching, customer interaction forecasting, task prioritization using AI technology.
4. Loom
Many times, it’s more valuable for a prospect to hear you talk about your product or service than it is to read about it. But it’s not always easy or convenient to “hop on a call” when both sales reps and prospects have full, busy schedules.
That’s why so many sales teams utilize Loom for easy screen recorded videos that can be watched at the recipient’s convenience.
Loom videos allow you to record your screen and yourself without having to be in a live video chat. It also provides:
- Easy editing capabilities
- Viewer insights
- Quick integrations with other common tools
- Easy sharing through links
- Instant text transcriptions
- Interactive features like comments, emojis, and CTAs
Loom is a great sales enablement tool for both communicating to prospects and providing internal sales training.
5. Groove by Clari
Popular among account-based sales teams (like those in sports), Groove is a platform that automates all non-sales activities so that sales reps can prioritize relationship building. In Groove, you can create personalized engagement flows based on the specific audience.
Sellers love the multi-step flows they can establish across email, text, LinkedIn, calls, and more and also appreciate the easy integration with Salesforce. The well-organized dashboard provides clear insights into where accounts are at in the sales cycle.
6. Highspot
Considered an “end-to-end” sales enablement tool, Highspot is making waves in the sales enablement space. In one centralized location, you can:
- Manage sales content with AI-powered search
- Onboard and train reps
- Coach reps
- Execute sales playbooks
- Engage buyers with digital sales rooms
As Highspot records calls and makes personalized recommendations, it also aims to create repeatable success, rather than one-off solutions.
7. Outreach
Manually creating a stellar workflow and prioritizing tasks doesn’t come naturally to every sales rep. Outreach exists to help sales reps prioritize the right tasks at the right time and say the right things to the right people.
Sales leaders are also able to use the tool to measure important metrics, message teammates, and collaborate. The simple, intuitive interface makes it easy to create sequences, import contacts, and integrate with other tools.
DIGIDECK Is a Top Sales Enablement Tool for Sports
As you consider the current state of your sales presentations across ticketing and sponsorship, ask yourself if your current process is as insightful, quick, and impactful as it could be. With DIGIDECK, your sales teams can grow revenue with fewer resources thanks to insightful analytics, easy share links, real-time updates between your CRM, and more.
Curious to learn more about how DIGIDECK can support your sales enablement efforts? Request a demo today.
